Sunday, January 5, 2020

Marketing and Malaysian Market Essay - 1352 Words

Case Study 1 i. What is online proposition? online propositions are as follows: a) Price Presently, Zalora Malaysia is the largest online fashion retailer in Malaysia that offers hundreds of local and international fashion brands ranging from the high-end local designers to mass-fashion labels. With many brands offered on the website, Zalora Malaysia is able to offer reasonable price for their products sold on the website to their customers as they focused more on local brands on their website. Other than that, provides attractive promotions where price of a product may be lower than the price in retail store and thus, gives great savings to customers. b) Make Things Easier is†¦show more content†¦Thus, the market size of increased and became the largest and fastest growing fashion website in Southeast Asia. eventually has a strong a durable barriers to entry and able to preserve a favorable position and take fair advantage of it. 3. Threat of Substitution Fashion Valet is a good example of threat of substitution for When entered the Malaysian market, tries to add a mixture of top international and local brands with affordable prices as Fashion Valet focuses on local and Asian fashion designers. Moreover, Zaloras websites updates their catalogue regularly to bring in the newest collections to the Malaysian market as soon as they are launched. Zalora offer provides several payment options such as Cash on Delivery (COD), Celcom Aircash, Credit Card, Online Transfer and offers free shipping for all orders of which paid price is RM75.00 and above. 4. Bargaining Power of Buyers is trying to control the bargaining power of buyers by implementing promotion and discount programs to their customers. offers a RM20 off for new customers with a 1 year validation period. Other than that, provides a comprehensive and personal service for customers who wish to inquire about theirShow MoreRelatedPossible Topics for Marketing Paper1682 Words   |  7 PagesPossible Topics for Marketing Paper Identifying good topic  for marketing paper  is a challenging task even for a qualified and professional academic writer. Its not a secret that your topic should correspond to specific class or subject. For instance, â€Å"Marketing mix of Google† can be a good topic for a marketing paper prepared for â€Å"Introduction to Marketing† class. However, such kind of a topic for a marketing paper is not relevant to such classes as â€Å"International Marketing† or â€Å"Marketing Management†.Read MoreSwot analysis810 Words   |  4 Pagesgroup activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength, Weakness, Opportunities and Threats. Strengths Weaknesses  · Good network coverage around Malaysia.  · Have strong brand image and as merge as the market leader in Malaysia.  · Good deals and special offers for different age groups and also target groups.  · The oldest and biggestRead MoreEssay on Marketing Strategies to Different Cultures1294 Words   |  6 PagesWhen marketing our products across cultures, without doubt we are going to face with cultural differences that exist among the different markets that we are focusing. The challenge that we faced includes our ability to identify the differences in the various cultures as well as finding ways to ensure that we do not upset the consumers by not being sensitive to cultural differences that exist within different markets. Being a multi cultural nation ourselves, we are no stranger to cultural differencesRead MoreIntegrated Marketing Communications Essay1738 Words   |  7 PagesIntegrated Marketing Communications INTEGRATED MARKETING COMMUNICATIONS (IMC) ‘Integrated Marketing Communications (IMC) .The concept under which a company carefully integrates coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. IMC starts with the identification of consumer needs. IMC builds a strong brand identity in the market-place by tying together and reinforcing all your images and messages. IMCRead MoreAirpork Case Study769 Words   |  4 PagesA. Airpork case 1. Why was the Australian Pork industry able to become a major provider of pork to Singapore in spite of having been banned? (An alternative to this question is: give the wise marketing decisions that were made to enable Australian Pork to become a major supplier to Singapore) In 1997 the Singapore authorities banned imported Australian chilled pork, as it did not meet Singapore’s health requirements. However, a collaboration between Singapore government (AgrifoodRead MorePerception of Green Product1387 Words   |  6 Pagesecolabels: what green marketing can learn from conventional marketing Abstract Ecolabels have emerged as one of the main tools of green marketing. Although a great deal of effort has been invested in making them more effective and efficient, the market share of ecolabelled products is still low, partly because they have been addressed mainly to ‘green’ consumers. In a theoretical exposition of marketing theory, we find that green marketing could learn from conventional marketing in discovering otherRead MoreThe Actors Of Micro Environment1657 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: AirAsia Berhad Competitors: †¢ Malaysian Airlines ( †¢ Thai Airways ( †¢ Singapore Airlines ( †¢ Malindo Air ( †¢ Jetstar Airways ( †¢ Cathay Pacific ( †¢ Emirates ( †¢ Japan Airlines ( Suppliers: †¢ Brahim’s Food (Food)Read MoreOus Said..1577 Words   |  7 Pagesenefit from a plurality of producers operating in a very competitive market. The OECD Competition Committee debated oligopolies in 1999. - Extracts. A formal definition of oligopoly is: â€Å"...a market structure with a small number of sellers - small enough to require each seller to take into account its rivals’current actions and likely future responses to its actions.† - Recognised interdependence is the hallmark of oligopoly. Kantzenbach and Kruse (1987, 10) offer a more technical definitionRead MoreBlue Ocean Strategy in Air Asia1659 Words   |  7 PagesLiterature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage through the activities that it performs to design, market, deliver and support its product or service. They develop strategy at an overall company level, within customer sectors and for regionsRead MoreCheetah Annual Report1510 Words   |  7 Pages Corporate Information COMPANY SECRETARIES REBECCA LEONG SIEW KWAN (MAICSA 7045547) LEE JIA WEN (MAICSA 7060075) PRINCIPAL BANKERS HSBC Bank Malaysia Berhad AmBank (M) Berhad STOCK EXCHANGE LISTING Bursa Malaysia Securities Berhad Main Market REGISTERED OFFICE Suite 11.1A, Level 11 Menara Weld 76, Jalan Raja Chulan 50200 Kuala Lumpur Tel : 03 – 2031 1988 Fax: 03 – 2031 9788 SHARE REGISTRAR Tricor Investor Services Sdn Bhd Level 17, The Gardens North Tower Mid Valley City

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.