Marketing and Malaysian Market Essay - 1352 Words

Case Study 1 i. What is Zalora.com.my online proposition? Zalora.com.my online propositions are as follows: a) Price Presently, Zalora Malaysia is the largest online fashion retailer in Malaysia that offers hundreds of local and international fashion brands ranging from the high-end local designers to mass-fashion labels. With many brands offered on the website, Zalora Malaysia is able to offer reasonable price for their products sold on the website to their customers as they focused more on local brands on their website. Other than that, Zalora.com.my provides attractive promotions where price of a product may be lower than the price in retail store and thus, gives great savings to customers. b) Make Things Easier Zalora.com.my is†¦show more content†¦Thus, the market size of Zalora.com increased and became the largest and fastest growing fashion website in Southeast Asia. Zalora.com eventually has a strong a durable barriers to entry and able to preserve a favorable position and take fair advantage of it. 3. Threat of Substitution Fashion Valet is a good example of threat of substitution for Zalora.com. When Zalora.com entered the Malaysian market, Zalora.com tries to add a mixture of top international and local brands with affordable prices as Fashion Valet focuses on local and Asian fashion designers. Moreover, Zaloras websites updates their catalogue regularly to bring in the newest collections to the Malaysian market as soon as they are launched. Zalora offer provides several payment options such as Cash on Delivery (COD), Celcom Aircash, Credit Card, Online Transfer and offers free shipping for all orders of which paid price is RM75.00 and above. 4. Bargaining Power of Buyers Zalora.com is trying to control the bargaining power of buyers by implementing promotion and discount programs to their customers. Zalora.com offers a RM20 off for new customers with a 1 year validation period. Other than that, Zalora.com provides a comprehensive and personal service for customers who wish to inquire about theirShow MoreRelatedPossible Topics for Marketing Paper1682 Words   |  7 PagesPossible Topics for Marketing Paper Identifying good topic  for marketing paper  is a challenging task even for a qualified and professional academic writer. Its not a secret that your topic should correspond to specific class or subject. For instance, â€Å"Marketing mix of Google† can be a good topic for a marketing paper prepared for â€Å"Introduction to Marketing† class. However, such kind of a topic for a marketing paper is not relevant to such classes as â€Å"International Marketing† or â€Å"Marketing Management†.Read MoreSwot analysis810 Words   |  4 Pagesgroup activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. 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